No one likes to be sold by a pushy salesman… and I don’t think anybody wants to be that pushy salesman either. For this reason, many “sales people” are fascinated with the concept of attraction marketing.
Here’s the concept: Attraction marketing is all about becoming the hunted instead of the hunter.
This strategy can be used with any business. But for the purpose of this discussion, I will use an MLM business as an example. For an MLM business, getting leads and prospects to become new distributors is very crucial. But it doesn’t mean that you have to be desperate and chase people just to get them buy into your business. Instead of pursuing potential prospects, you can actually be a magnet to them by adopting the principles of attraction marketing.
Basically, attraction marketing works by providing value to your prospects by being a great source of information and training. This way, your future customers and distributors will know you better, know what you are doing and the benefits to them by working with you or buying your products before they decide to do business with you.
Since a lot of marketers are now using the power of the internet to market online, the challenge now is to convince a prospect to choose you over the hundreds of thousands of marketers out there.
Here’s what you must do:
Attraction Marketing Tip No. 1 – BE A LEADER
To get people to pursue you, you have to be the person they’re looking for. And what are they actually looking for?
People searching online are looking for a leader. These prospects have problems and they’re looking for a leader who has the solutions to their problems. So you don’t have to “sell” them, but just lead them to a solution that will best solve whatever problem they have.
That is the basics of selling right? If there’s no problem to solve, there’s really no sale to be made.
So start by identifying what frustrates them. Through your own knowledge and experience, you can advise them on how to solve their frustrations, and educate them on why your solution is best for them.
This simple process puts you in a position of authority in the eyes of your prospect. Your prospects get to know you first… and later they will most likely be interested in your business opportunity or product later. Here’s the bottom line… the more your prospects trust and like you, the more likely they will buy and do business with you.
Attraction Marketing Tip No. 2 – BE YOURSELF
Through your blog, videos, articles, social networking (i.e. Facebook) and your emails, your prospects get to know you better. So constant communication through these methods is vitally important. You get their attention with valuable information that will interest them, and the more value you give, the more they trust and like you… and finally, the better the chance of them wanting to work with you.
When you use attraction marketing, remember to “be yourself”. You don’t have to be someone you are not, it will actually backfire. Just be yourself, provide valuable information, entertain and don’t be boring. Remember, one of the worst “sins” of marketing is being boring. No one will look forward to your blog posts and emails.
Attraction Marketing Tip No. 3 – BE CONSISTENT
Lastly, make sure you are consistent. Many people who practice attraction marketing methods miss this important point. No one wants to follow someone who is not consistent in the way they do things in their business. One sure way to lose the trust that you have worked so hard to gain from your prospects is to be inconsistent. Actually, this is what separates the leaders who are successful in any industry from the ones who fail… being consistent in everything they do and in their marketing messages to their prospects and clients.
That’s it… these are the basics of this type of marketing. Make sure you make note of these points when you start to use the principles of attraction marketing in your business. Wishing you the best in your business ventures.
To Your Success,
Riz Nicolas
Phone: 630.908.8193
email: riz[at]sixfigurewealthplan.com
skype: riz.nicolas
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PS: Do you need MORE LEADS and MORE SALES? Click Here to get your copy of our FREE REPORT that Exposes 77 Powerful Ways To Generate Traffic To Any Site Without Spending A Single Cent On Advertising…
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