Facebook, like Google, has turned into a powerhouse of its own on the internet, thus making marketing on Facebook critical these days.
The place where we could find lost friends and communicate easily with friends and family and see photos of our favorite entertainment stars has changed a lot since it started. Facebook now has even turned into a giant shopping center and is starting to compete with the likes of Amazon.com and Ebay. Like it or not, there are huge possibilities for each web marketing business on Facebook with seven hundred million potential customers.
Is Marketing on Facebook Worth It?
Marketing on Facebook is serious stuff and there are numerous tricks and tips for gaining traffic and funneling it through to your internet site to earn some extra cash. You can do this by taking part in Facebook Groups and creating a page for your business or you can pay to advertise to closely targeted groups based on sex, age, interest, etc. Do not believe that the sole people on Facebook are bored kids or people who have no money with nothing else to do. Nothing can be further from the truth. In fact, the highest % of people in Facebook are the ones in the age of 35 and above and a lot of them have money to spend as long as what you offer is what they want!
The growing number of people in Facebook use it for a lot of reasons. Although most use Facebook mainly for social purposes and shopping is probably not their main reason to be on Facebook, many who use Facebook are beginning to use it just like they would use sites like Google or Yahoo – to look for help for help and information. Because of this growing trend, social media marketing is exploding! And if you’re not part of it, your business will fall behind your competition.
Okay, now that you’re “sold” into using Facebook to promote and market your business and not just a hangout place for you and your friends, here are some quick tips…
Rules of Marketing on Facebook
First and foremost, you have to play by Facebook’s rules. Yes, they do have different rules for businesses. The first thing you need to do is to open a PAGE for your Facebook business — not a PROFILE. If you don’t do this, you will be violating Facebook’s Terms of Service.
The basis of any web community especially Facebook is being interpersonal. So if you are marketing on Facebook, you are probably going to be consistently occupied with your fans, giving answers to questions and leaving favorable and helpful content. The more often people see that you are active on Facebook, the more they will trust you over time, and when the timing is right they will more often lean towards doing business with you especially if you have positioned yourself properly in the Facebook community.
Familiarity with your followers and fans is crucial in Facebook marketing. Use your company logo if you have one so your product becomes familiar. If you are an affiliate or niche marketing specialist, feature a your “best” photo of yourself that is most appropriate to your business. For example, if you sell organic produce you do not have to wear a suit, but if you are selling legal services, a photo of you in a T-shirt and shorts will most likely not get you paying clients, right? Initial impressions are critical.
Try to imagine you are in big party crammed with important people. You represent yourself competently and communicate as much as you’re able to win new friends, and in Facebook that means “Fans”. You’ll share valuable info with them by publishing content, educational videos, updates, holding consultations and exhibiting wall posts and even running contests. Remember, your Facebook page is seen by everybody online so it is advisable to get it updated at least once a day to keep a better, long-term relationship with your fans, readers and buyers.
Advertising and promoting your business by utilizing a social networking platform like Facebook requires a bigger laundry list of things to do (and not do) than I am able to provide you with here. Plus, Facebook is constantly updating and changing its rules so make sure you are kept up to date. I just wanted to provide you some initial insights if you have not taken Facebook marketing seriously before.
Shortcut to Learning Marketing on Facebook
If you want to shorten your learning curve when it comes to social media marketing, make sure you look into the best strategies for marketing on Facebook today. To start, you can learn some shortcuts by clicking on this FREE REPORT on how to get unlimited free social media traffic to any website. Enjoy!
To Your Success,
Celeste Nicolas
Phone: 630.908.8193
email: celeste[at]sixfigurewealthplan.com
skype: celeste.nicolas
Add Me as a friend in Facebook
PS: Do you need MORE LEADS and MORE SALES? Click Here to get your copy of our FREE REPORT that Exposes 77 Powerful Ways To Generate Traffic To Any Site Without Spending A Single Cent On Advertising…
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