Small business internet marketing is not about building web sites and expecting people to get interested. Generating prospects for your small business through internet marketing will only work if you work on ranking your small business website articles on a regular basis. And I stress ‘regular basis’… it’s not a one-time effort.
‘Keywords’ – The FIRST Secret Key To Getting on Page 1 of Google
The key to any successful small business internet marketing nowadays is the careful choice of keywords for your articles. Choosing the wrong keywords is the No.1 reason why your small business website is not ranking on Page 1 of Google. You’ll never become successful if your keywords attract millions of searchers. If you sell shoes, there is no way you can go head-to-head with Zappos.com or any other huge company in the shoe business. You’ve got to look for a much smaller “niche” in the entire shoe industry.
For example, maybe you can use the keywords, “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will immediately get you further up the search engines than by simply using the word “shoes”. Google’s Keyword Tool is ideal for newbies to find underrated phrases or long tail keywords.
By entering the phrase “pink stilettos”, Google will tell you how many searches were in the past month for that phrase, both globally and in the U.S. If you would like to conduct much more in-depth keyword research, there are a number of other programs you can buy. One of the BEST keyword research tools out there is Market Samurai. It’s the one we use personally so we do not waste any of our time going after keywords that we have zero chance in ranking for in Google.
Now once you have done your keyword research for your small business internet marketing, you’ll have to pay attention to the results it returns and pick which keywords you will be targeting for your articles. If a keyword returns around five thousand searches a month locally, that is actually perfect. Whether you use local or world search numbers is dependent upon the product you are promoting. The No.1 goal is to be on Page 1 of Google or the other search engines. It will take lots of endurance and some work to get there, but the reality is… that is where the money is.
Remember, if you are NOT on Page 1, then all of your efforts is really just a waste of time.
Google likes regularly updated web sites. So for your small business internet marketing, you’ll have to constantly update your website articles to be Google friendly.
So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.
For more tips and ideas on writing articles as part of your small business internet marketing strategy, you can read my blog post on article marketing strategy.
‘Backlinks’ – The Second Secret Key to Page 1 Google Rankings
If you aren’t getting a massive amount of backlinks to your website through your small business internet marketing efforts, then your site isn’t going to show up on Page 1 of Google.
Now, building back links is not a straightforward process. Most website owners outsource this task as fast as they can. Make sure that you avoid buying backlinks from most of the companies selling them on the internet. You must be very careful in you backlinking strategy. Google knows about link farms and penalizes your for their use, so don’t have anything to do with them! They are a waste of money and won’t do you any good.
Although article marketing has lessened in popularity as part of a small business internet marketing strategy since the Google Panda slap, it is still a very effective method of getting back links to your website. But this implies that you will have to write and submit your articles to hundreds of directories on a continuous basis. Doing this manually to get the results you’re going after is almost impossible. So investing in an automated article submitter tool that will submit your articles to hundreds or even thousands of directories on auto-pilot his highly recommended.
There are alot of tools available out there to do this, and we use quite a few of them ourselves. But I think if I only had to choose one, the best bang for your buck would definitely be Article Marketing Robot. It’s a one-time purchase (no monthly fees like others out there) and will be hands down the best investment you will make if you do article marketing for your small business internet marketing. It will really pay for itself in terms of the time you save.
So bottom line, the keys to getting your website to Page 1 of Google is to do your keyword research correctly and get massive amounts of diverse backlinks to the many different pages on your website. These are the two keys to using small business website articles for small business internet marketing success!
To Your Success,
Riz Nicolas
Phone: 630.908.8193
email: riz[at]sixfigurewealthplan.com
skype: riz.nicolas
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THX that’s a great answer!
Yes, make sure you check out these tools I mentioned to get your site to rank in Google.